The People Behind Our Progress
Our success is built by dedicated teams across regions who bring experience, integrity, and genuine commitment to work every single day.
KTMA SALAM
Managing Director, SAFA Group
The Measure of True Longevity
Four decades ago, SAFA Group began with a fundamental belief: true business success is never built on rapid transactions, but on lasting trust. Markets inevitably change, economies shift, and industries evolve, yet the values that anchor this organization remain timeless.
Growth has never been about expansion for its own sake. It is about honoring commitments, standing behind every relationship, and building an enterprise that creates genuine security and progress for people. As new horizons unfold across the region, the commitment remains simple and steady—to lead with patience, integrity, and the enduring principles that have carried this journey from day one.
18 +
Retail Outlets
8 +
Distinct Brands
500 +
Team Members
3 +
Countries
Steering Our Progress
Guided by seasoned leadership, our board provides rigorous oversight and strategic clarity across expanding regional markets.
MUSTHAFA KT
Executive Director
HAMZA KT
Executive Director
USMAN KT
Executive Director
ABDUL KAREEM KT
Executive Director
ABDUL NAZAR KT
Executive Director
MUHAMMED HANEEFA KT
Executive Director
RANGARAJ RAVINDRAN
Independent Director
The Principles We Work By
We think in decades, building solid businesses that last well beyond market trends.
Vision
We keep our promises, respect our handshakes, and conduct business honestly every single day.
Integrity
We take pride in our craft, paying close attention to detail in everything we do.
Excellence
We stay open to better ideas and new methods that solve real everyday problems.
Innovation
We believe good businesses are made by good people who are trusted to lead.
People
We care for the communities we live in and treat every partnership with genuine respect.
Responsibility